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About Us

Snickers Workwear Limited was founded in Sweden in 1975, and since then has grown strongly so that today Snickers Workwear is one of Europe's leading brands in work wear and is represented in 15 countries. They manufacture and provide work wear for professional tradesmen and service people, their products are renowned for their quality, function and innovative solutions.

The Story: It all begins with a true story. Frustration and anger leads to an innovation, which in turn, creates a company. This is what makes Snickers so special, a true story from real life:

From 1959 to 1972 the founder of Snickers, Matti Viio, worked as an electrician - first building high tension lines and then installing domestic and industrial wiring. Technologically, a great deal happened in those years. Materials and tools evolved, as did the working methods.

One thing didn't change: work wear. They were still just the same as in the mid-nineteenth century. They may have been fine in those days, but after more than a hundred years people's needs and requirements had changed. Work wear failed to fulfill these modern requirements and were no longer considered practical or comfortable.

Manufacturers showed no interest in the "worker's" real needs. Several times Matti Viio suggested modifications, no one listened. In the end, he lost his temper and got angry as hell.

One day, I went home from work and designed my own garments to work in! That was my protest against the established workwear industry. I wanted to show that we workers have pride and know-how, and that our need of respect is the same as that of all other groups in society. (Matti Viio).

Today the spirit of Snickers Workwear is the same as it was when the company began. Snickers Workwear has always aimed and succeeded in solving functional problems for professional needs. A combination of professional know-how, pride and self-esteem has provided us with the successful product range we know and love today.

Our Vision

Snickers Workwear is valued as a leading European company within the professional workwear industry and we aim to maintain this position through our dedication, knowledge and foresight.


Quality takes time. Sophisticated testing and quality control procedures are carried out at every stage of the process, from the moment a new design leaves the drawing board through to final quality certification. We are constantly bring out new materials like the Canvas plus range that includes the 3314 & 3214 Snickers Trousers and also the 4294 Tool Vest.


We make relevant functions on durable and reliable garments to fit the roughest conditions. All functions are tested by our end-customers. The Snickers Trousers now have angle phone pockets for better access.


Our motto is hard-wearing timeless garments with good design. All our garments are made out of passion to meet the needs and demands of professionals at work.